helauyou studio
Art DirectionMy name is Laura, and I have been a freelance Art Director for over 8 years. I mainly collaborate with advertising agencies as a 360° creative, focusing on concept development and visual storytelling. I specialize in crafting agile, refined campaigns that balance strong ideas with elegant simplicity.
With 12 years of experience in photography, I bring a photographic eye that continually inspires my creative approach. I love translating bold concepts into sleek design, forward-thinking aesthetics, and precise execution. “Less is more” is my motto. I believe that a strong idea should be expressed with clarity and simplicity to truly resonate with a broad audience.
I also enjoy being challenged, as it pushes my creativity and fuels my curiosity through new references and inspirations, helping me craft unique and impactful campaigns. Always open to new collaborations, I’d love to hear from you if my work resonates with you.
Clients
Adidas, Roland-Garros, Givenchy Beauty, Diesel Fragrances, Elie Saab, Yves Saint Laurent Beauty, Samsung, Toyota, Paris 2024, Visit Rwanda x PSG, Kérastase, BNP Paribas, Asics, FFT, Hechter Paris, Monoprix, Skoda, Renault, Peugeot, Europcar, Lidl, Unibet, Allianz, Uber Eats, Ormaie, Motorola, OPPOS, Bandai, ALL (Accor Live Limitless), Dim, De Dietrich...Agencies
Willie Beamen (2023-2025), Helmut Agency (2021 -2023),SURF Agency (2020-2022), Agence C (2020-2022),
Willie Beamen (2018-2020), Rosapark (2017-2018), Havas (2016)
