Adidas Paris
TV Campaign for Paris 2024Art Direction & Conception
TV
TV
TV campaign to promote the French athletes of Team Adidas for the Paris 2024 Olympic Games, featuring Antoine Dupont, Mélanie De Jesus Dos Santos, Nikola Karabatić, Sasha Zhoya, Estelle Mossely, Vincent Milou, and Shirine Boukli.
Agency ····· Willie Beamen
Production ······ LesFilsDe
Director ······ Loren Denis
Photographer ······ Sacha Balti
Released ······ Summer 2024
Creative Director ······ Nicolas Moreau
Roland Garros 2025
Art Direction & Conception
TV & Print Campaign
TV & Print Campaign
The creative concept captures the singular energy of the tournament, that magical time of year when Paris reveals the elegant beauty of tennis. Every detail was crafted to celebrate what makes Roland-Garros so iconic: its tension, its grace, its movement, and above all, its clay. The voice-over, delivered by the legendary Rafael Nadal, pays tribute to a champion whose passion and spirit are forever intertwined with the story of this court.
Agency ····· Willie Beamen
Production ······ La Draft
Released ······ May 2025
Creative Director ······ Nicolas Moreau
Director ······ Bertrand Briard
BNP Paribas
TV Campaign for Roland-Garros 2025Art Direction & Conception
TV Campaign
TV Campaign
A historic partner of the tournament for over 50 years, BNP Paribas is celebrating 25 years of supporting the ball kids through a love story. The film features Elio and Maxine, two teenagers taking part in the ‘Ballos’ selection process, offering a sensitive and modern take on this unique experience. Through this campaign, BNP Paribas highlights its commitment to the youth of tennis, shining a light on these discreet yet essential players who ensure the smooth running of the tournament!
Agency ····· Willie Beamen
Production ······ Obvious
Released ······ May 2025
Creative Director ······ Nicolas Moreau
Director ······ Enya Baroux
PSG x Visit Rwanda
2025Art Direction & Conception
Digital Campaign
Digital Campaign
To celebrate the partnership between PSG and Visit Rwanda, this digital film weaves a poetic dialogue between two worlds; the beauty and richness of Rwanda, and the passion and excellence of the club. A meeting of cultures, emotions, and shared dreams.
Agency ····· Willie Beamen
Production ······ Aswan TV
Director ······ Pablo Babinet
Released ······ May 2025
Creative Director ······ Nicolas Moreau
Adidas Paris
Global Campaign for Paris 2024Art Direction & Conception
Print & Digital
Print & Digital
A global campaign celebrating the power and pride of Team Adidas France at the Paris 2024 Olympic Games.
Through the stories and spirit of Antoine Dupont, Mélanie De Jesus Dos Santos, Nikola Karabatić, Sasha Zhoya, Estelle Mossely, Vincent Milou and Shirine Boukli, we shine a light on the new generation of French champions ready to make history on home soil.
Agency ····· Willie Beamen
Production ······ LesFilsDe
Director ······ Loren Denis
Photographer ······ Sacha Balti
Released ······ Summer 2024
Creative Director ······ Nicolas Moreau