Adidas Paris
TV Campaign for Paris 2024Art Direction & Conception
TV
TV
TV campaign to promote the French athletes of Team Adidas for the Paris 2024 Olympic Games, featuring Antoine Dupont, Mélanie De Jesus Dos Santos, Nikola Karabatić, Sasha Zhoya, Estelle Mossely, Vincent Milou, and Shirine Boukli.
Agency ····· Willie Beamen
Production ······ LesFilsDe
Director ······ Loren Denis
Photographer ······ Sacha Balti
Released ······ Summer 2024
Creative Director ······ Nicolas Moreau
Roland Garros 2025
Art Direction & Conception
TV & Print Campaign
TV & Print Campaign
The creative concept captures the singular energy of the tournament, that magical time of year when Paris reveals the elegant beauty of tennis. Every detail was crafted to celebrate what makes Roland-Garros so iconic: its tension, its grace, its movement, and above all, its clay. The voice-over, delivered by the legendary Rafael Nadal, pays tribute to a champion whose passion and spirit are forever intertwined with the story of this court.
Agency ····· Willie Beamen
Production ······ La Draft
Released ······ May 2025
Creative Director ······ Nicolas Moreau
Director ······ Bertrand Briard
BNP Paribas
TV Campaign for Roland-Garros 2025Art Direction & Conception
TV Campaign
TV Campaign
A historic partner of the tournament for over 50 years, BNP Paribas is celebrating 25 years of supporting the ball kids through a love story. The film features Elio and Maxine, two teenagers taking part in the ‘Ballos’ selection process, offering a sensitive and modern take on this unique experience. Through this campaign, BNP Paribas highlights its commitment to the youth of tennis, shining a light on these discreet yet essential players who ensure the smooth running of the tournament!
Agency ····· Willie Beamen
Production ······ Obvious
Released ······ May 2025
Creative Director ······ Nicolas Moreau
Director ······ Enya Baroux
Adidas Paris
TKL Athletics Team for Paris 2024Art Direction & Conception
Product Campaign & Social Media Content
Product Campaign & Social Media Content
Campaign to promote the brand’s new athletics products. Centered around the concept “Portés par nos couleurs” (“Carried by Our Colors”), the visuals played with bold connections between the colors of the French flag and the vibrant tracks of athletics stadiums.
We shot top-down views of athletes to highlight graphic compositions and national pride, while also creating detailed product shots focused on innovative materials and textiles. The result is a dynamic and modern campaign that celebrates both performance and identity.
Agency ····· Willie Beamen
Production ······ Black Deer Productions
Photographers ······ Sacha Balti, Jeremy Josselin
Released ······ Spring 2024
Creative Director ······ Nicolas Moreau
TOYOTA
Olympics Games 2024 x Team AthletesArt Direction & Conception
Social Media Content
Social Media Content
The campaign spotlighted Toyota’s French team athletes for the Paris 2024 Olympic Games. A series of short video capsules presented each athlete with sensitivity, highlighting the diversity and unity of the team.
Agency ········· Willie Beamen
Production ········· BlackDearProduction
Photographer ······ Cyril Masson
Director ······ Nathan Cahen
Released ······ 2024
Production ········· BlackDearProduction
Photographer ······ Cyril Masson
Director ······ Nathan Cahen
Released ······ 2024