TOYOTA

Olympics Games 2024 x New Sports

Art Direction & Conception
Social Media Content

The campaign spotlighted the new Olympic disciplines — skateboarding, para-skateboarding, and breakdancing — through fresh, high-energy storytelling.

The aim was to showcase a new generation of athletes through sharp, authentic formats that reflect the values of movement, inclusion, and innovation promoted by the brand.

We shot the series on Parisian rooftops to create a visual language that felt both urban and elevated — capturing the raw energy of the sports while keeping a subtle, airy aesthetic. 

Agency ········· Willie Beamen
Production ········· Team What
Photographer ······ Hugo Tordjman
Released  ······ 2024