TOYOTA
Olympics Games 2024 x New SportsArt Direction & Conception
Social Media Content
Social Media Content
The campaign spotlighted the new Olympic disciplines: skateboarding, para-skateboarding, and breakdancing, through fresh, high-energy storytelling.
The aim was to showcase a new generation of athletes through sharp, authentic formats that reflect the values of movement, inclusion, and innovation promoted by the brand. We shot the series on Parisian rooftops to create a visual language that felt both urban and elevated, capturing the raw energy of the sports while keeping a subtle, airy aesthetic.
Agency ········· Willie Beamen
Production ········· Team What
Photographer ······ Hugo Tordjman
Director ······ Hugo Tordjman
Released ······ 2024
Production ········· Team What
Photographer ······ Hugo Tordjman
Director ······ Hugo Tordjman
Released ······ 2024