Roland Garros 2025
Art Direction & Conception
TV & Print Campaign
TV & Print Campaign
The creative concept captures the singular energy of the tournament, that magical time of year when Paris reveals the elegant beauty of tennis. Every detail was crafted to celebrate what makes Roland-Garros so iconic: its tension, its grace, its movement, and above all, its clay. The voice-over, delivered by the legendary Rafael Nadal, pays tribute to a champion whose passion and spirit are forever intertwined with the story of this court.
Agency ····· Willie Beamen
Production ······ La Draft
Released ······ May 2025
Creative Director ······ Nicolas Moreau
Director ······ Bertrand Briard