PSG x Visit Rwanda

2025
Art Direction & Conception
Digital Campaign 



To celebrate the partnership between PSG and Visit Rwanda, this digital film weaves a poetic dialogue between two worlds; the beauty and richness of Rwanda, and the passion and excellence of the club. A meeting of cultures, emotions, and shared dreams.














Agency ····· Willie Beamen
Production ······ Aswan TV
Director ······ Pablo Babinet
Released ······ May 2025
Creative Director ······ Nicolas Moreau