Ormaie®

Art Direction &
Creative Strategy
Social Media Content 



Agency ······ Agence C 
Presented ······ 2020



Ormaie is a French fragrance brand.

The brand vision is transcribed into a digital
playground and self-expression for a specific
category of consumers, a social media idea.








Creative Strategy with Charles Hagelsteen

photo credits  : Zhang JiaCheng / Min hyun woo / Yung Hua Chen