Kérastase 11.11 

To celebrate 11.11, Kérastase invites you to step into the Parisian Games through a groundbreaking AR experience.
A next-generation adventure where the streets of Paris blend with the digital world, capture Kérastase products, earn points, and rise to the top.

Reach 1,111 points, and victory is yours.

Agency ····· Helmut Agency
Production ······ Helmut Agency, 2022
Released ······ November 2022
Director  ······ Lysa Thieffry
Creative Director ······ José-Luis Muniz