Hechter Paris 

2023

Art Direction & Conception
Edito & Social Media Campaign

In 2023, Daniel Hechter became Hechter Paris. To support this turning point, the fashion brand displays a new identity, as well as a new artistic direction in its communication for the 2023 collection, that of an evolution towards a more modern and dynamic image.

 

Agency ······ Willie Beamen
Production ······ Team Whaaat
Photographer ······ Hugo Tordjman
Director ······ Hugo Tordjman
Released  ······ 2023