Hechter Paris
2023Art Direction & Conception
Edito & Social Media Campaign
Edito & Social Media Campaign
Art Direction & Conception
Edito & Social Media Campaign
Edito & Social Media Campaign
In 2023, Daniel Hechter became Hechter Paris. To mark this turning point, the fashion brand unveiled a new identity and artistic direction for its 2023 collection, embodying an evolution toward a more modern and dynamic image.
Agency ······ Willie Beamen
Production ······ Team Whaaat
Photographer ······ Hugo Tordjman
Director ······ Hugo Tordjman
Released ······ 2023