Diesel
Summer 2021Art Direction & Conception
Social Media Content
Social Media Content
Social media content for Summer 2021 featuring Diesel’s most iconic fragrances. The concept follows dance crews walking and performing through the sunny, Parisian streets blending energy, movement, and style
“When the cool crew is back together.“
An immersion into their universe through low-angle shots, distinctive styling, and the urban architecture that frames their rhythm. Art direction and creative intent guided the entire shoot.
Agency ····· Helmut Agency
Production ······ Helmut Agency
Released ······ Summer 2021
Photographer ······ Manuel Obadia-Wills