BNP Paribas
TV Campaign for Roland-Garros 2025Art Direction & Conception
TV Campaign
TV Campaign
A historic partner of the tournament for over 50 years, BNP Paribas is celebrating 25 years of supporting the ball kids through a love story. The film features Elio and Maxine, two teenagers taking part in the ‘Ballos’ selection process, offering a sensitive and modern take on this unique experience. Through this campaign, BNP Paribas highlights its commitment to the youth of tennis, shining a light on these discreet yet essential players who ensure the smooth running of the tournament!
Agency ····· Willie Beamen
Production ······ Obvious
Released ······ May 2025
Creative Director ······ Nicolas Moreau
Director ······ Enya Baroux