Adidas Paris

Global Campaign for Paris 2024
Art Direction & Conception
Print & Digital 





A global campaign celebrating the power and pride of Team Adidas France at the Paris 2024 Olympic Games.
Through the stories and spirit of Antoine Dupont, Mélanie De Jesus Dos Santos, Nikola Karabatić, Sasha Zhoya, Estelle Mossely, Vincent Milou and Shirine Boukli, we shine a light on the new generation of French champions ready to make history on home soil.
















































Agency ····· Willie Beamen
Production ······ LesFilsDe
Director ······ Loren Denis
Photographer ······ Sacha Balti
Released ······ Summer 2024
Creative Director ······ Nicolas Moreau