Adidas Paris
TKL Athletics JO 2024Art Direction & Conception
Product Campaign & Social Media Content
Product Campaign & Social Media Content
Campaign to promote the brand’s new athletics products. Centered around the concept “Portés par nos couleurs” (“Carried by Our Colors”), the visuals played with bold connections between the colors of the French flag and the vibrant tracks of athletics stadiums.
We shot top-down views of athletes to highlight graphic compositions and national pride, while also creating detailed product shots focused on innovative materials and textiles. The result is a dynamic and modern campaign that celebrates both performance and identity.
Agency ····· Willie Beamen
Production ······ Black Deer Productions, 2024
Released ······ Spring 2024
Creative Director ······ Nicolas Moreau