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Kérastase®
11.11  

Art Direction

& Conception



Social Media Content 



Agency ····· Helmut Agency
Production ······ Helmut Agency
Released  ······ November 2022



Social Media campaign to celebrate the 11.11. Kérastase invites you to participate in these Parisian Games in an AR experience. A new generation gaming experience where real life blends with digital gaming. Capture Kérastase products while earning maximum points to win the game! At 1111 points, the game is won!







   
Production : Helmut Agency, 2022
Director : Lysa Thieffry
Creative Director : José-Luis Muniz