Art Direction

Edito & Social Media Campaign

Agency ······ Willie Beamen
Production ······ Team Whaaat
Released  ······ 2023




In 2023, Daniel Hechter became Hechter Paris. To support this turning point, the fashion brand displays a new identity, as well as a new artistic direction in its communication for the 2023 collection, that of an evolution towards a more modern and dynamic image.

 

Photographer & Director : Hugo Tordjman